You keep your app free of moderation or censorship. You hope that it will become a bastion for open discourse and free speech. Instead the Canadian trolls come in by the droves and set up shop. The app becomes a feeding ground, the trolls hunting for horrified reactions from the app’s clientele of technologically-stunted, easily swayed, Midwestern white women ages 35-55. The app soon becomes something else entirely, closely resembling the dark web, in app form. It’s still called “Jeremy Renner” though.

You decide to focus on music. It doesn’t go well.